About ME

Nice to meet you, I'm Caroline — a creative director and graphic designer with nearly two decades of related experience. Over the years, I have grown in every way imaginable. I'm driven to find improvement and create connections in every aspect of my life. This has manifested in great working relationships, teams I have been excited to go to work with on Monday morning and solutions that were created that excelled what we ever thought could happen. 

Throughout my career, I have worked on a wide variety of branding, communications and marketing projects. This includes brand development, advertising campaigns, signage, packaging, website development and everything in between.

Although I enjoy the multidisciplinary nature of my work, what I love most is helping organizations understand the value and importance of brand integrity and providing clear plans and tools to achieve this. This means ensuring that every interaction an audience has with a brand is consistent in terms of its voice and personality — just like a loyal friend. If a brand’s personality is constantly changing, we start to wonder what’s going on behind the scenes, which makes it difficult to maintain trust.

As a brand advocate, my mission is to ensure that loyalty and trust remain in all aspects of the user experience.